Purdue Identity Graphics Standards Manual

Purdue does not permit the use of its name or graphics in any announcement, advertisement, publication, or report if such use in any way implies University endorsement of any product or service.

The use of the signature logo, seal, mascot logo, or other University marks for commercial purposes requires permission or licensure from Purdue University. Requests for such commercial use should be directed to the trademark Licensing Administrator in Sponsored Programs, (765) 494-1077.

Purdue Marketing Communications is responsible for ensuring the correct use and integrity of the seal and mascot logo on all University publications, supplies, materials, and equipment, whether produced by the University or an outside agency. Any questions about appropriate use of the seal and mascot logo should be directed to the office at (765) 494-2034.

Download a PDF of the Purdue Identity and Graphic Standards manual, which provides guidelines for use of the Purdue signature and other, secondary marks.

PDF of the Purdue Identity and Graphic Standards manual — screen quality

PDF of the Purdue Identity and Graphic Standards manual — print quality (large file - 5.5 MB)