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Newspaper advertisements and announcements, radio
and television
announcements (including local access cable television), flyers,
press releases, posters and brochures can be used to promote the
program and recruit participants.
A promotional flyer/brochure can advertise a program
and be used as a registration form.
Here are some techniques for developing a promotional
flyer/brochure:
- Use large bold type at the top of the page to announce
the name of the program
- State time, date, and location of the program,
including the name of the building and the street address(add
city if your area covers several towns).
- Include a map that shows the location of the meeting
site.
- Provide a listing of topics covered or a brief
agenda. Or, you might want to include a more complete agenda including
speakers’ names.
- Name sponsors, including contact and business name.
- Make sure the name and logo of your organization
are on the flyer along with your address and telephone number
- If a fee is involved, include the amount. If "scholarships"
are available, explain how they can be obtained. Tell what the
fee covers.
- Tell potential participants the deadline for registrations.
- Be sure to include telephone numbers where someone
can be reached for more information.
Because it takes time to promote a program, determine
the best way to communicate with the audience you are trying to
reach:
- What do they watch, read or do?
- Are there community organizations where you can
hand out information?
- Can you put up flyers at the grocery store, laundromat
or other local business?
- Can you arrange for special announcements at places
such as, clubs, civic organizations, schools or places of worship?
- Can you put up notices in local factories and other
places of
employment?
- Can you include a flyer in the monthly statement
from a financial institution or utility company?
- Will your local paper and radio station promote
your program as a community public service?
- Can you be a guest on a TV or radio talk show to
promote your
seminar?
Some people are more likely to participate if they
are invited to attend by someone they know and trust. Attending
club meetings and presenting a short talk about your workshop may
be one of the most effective recruiting tools.
Give yourself plenty of time to get the word out.
Repeat your message as often as you can. It often takes three exposures
to a message before someone will register for a program. Allow at
least one to two months to promote your program.
Use your imagination.
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