Course Information 

173. Introduction to Tourism  (relevant data)

Principles, practices, and philosophies that affect the economic, social, cultural, psychological, and marketing aspects of human travel and the tourism industry. 

231. Hospitality and Tourism Marketing (relevant data)

Provides students with a customer-oriented approach to marketing in hospitality and tourism. Techniques available to hotels, restaurants, tourism and travel businesses are described and evaluated, including packaging, the travel trade, advertising, sales promotion, merchandising, and personal selling.

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