Chapter 1 The External Environment for Tourism

Visitors' Age Distribution                Visitors' Gender Distribution

Travel Parties' Age Distribution      Visitors' Education Level Distribution

Visitors' Household Income Distribution

Chapter 3 Selecting a Travel Destination

Travel Information Source                Visitors' Internet Usage

Radio Formats Listened to by Visitors   

Magazines Read Regularly by Visitors  

Cable Channels Watched by Visitors   

Newspaper Read Regularly by Visitors     

Chapter 5 Purpose of Travel: The Characteristics of Travel   Segments

Visitors' Travel Type Classification            Visitors' Specific Trip Purpose

Characteristic of  Business Travel Market

Characteristic of  Pleasure Travel Market

Chapter 8 The Destination Mix: Attractions and Services for the Traveler

Visitors' Highway Route                               Visitors' Accommodations

Visitors' Accommodations at Lodging Properties

Rating of Attractions

Chapter 9 Tourism Impacts on the Economy, Society, Culture, and Environment

Visitors' Individual Expenditure                   Travel Group Expenditure

Visitors' Specific Expenditure