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HTM 231: Hospitality and Tourism Marketing As you conduct your marketing analysis for a hospitality-related business in Greater Lafayette/Tippecanoe County, you will find the following data useful in several ways. First of all, the visitor profile statistics can help you understand the demographics, trip characteristics, and perceptions of visitors to the area. This may be particularly important for you to examine if you are doing a marketing analysis for an area business that relies heavily on visitor traffic. Secondly, examining the visitor profile information may help you to generate ideas for the survey you will be developing for the business you are working with. The data, in both written report and table format, can be accessed via the links below.
Greater Lafayette/Tippecanoe County Data Visitor Profile Data in Written Report Format Visitor Profile Data in Table Format
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